Skip to content
DE EN
Request reachInquire

We make an impact

Reach that gets noticed.

ReachAD has exclusive reach and the solutions to go with it: 40 million exclusively represented email contacts, more than 250 million ad impressions in display advertising and 10,000+ leads every month, Connected TV and much more. Delivered to your audience on data, with our own technology. Tell us your goal, audience and timing. Before you book, we tell you what is available for it and in what price range.

Request reach
  • 40 millionEmail contacts under exclusive representation
  • 250 million+Ad impressions per month across display, native and video
  • 10,000+Newsletter leads per month with exclusive consents
  • CTVConnected TV: spots in streaming, addressable per household

Scroll

Reach

Email, display advertising, leads and Connected TV.

We put your message where your audience already is.

Part of this reach is bookable exclusively through us, the rest we negotiate on your behalf and manage ourselves. You know before you book which share comes from where. Tell us your goal and your audience, and we tell you the reach you can book, in B2C and in B2B alike.

Exclusive and semi-exclusive

Email marketing: 40 million contacts under exclusive representation

The channel where our roots run deepest. The mailing lists behind it are bookable exclusively or semi-exclusively through us. Segmented by age, region, interest, purchasing power and recipient domain, with proof of consent for every address. Sent exclusively through CSA-certified servers.

Standalone mailing, exclusive lists Request email reach
Breadth

Display Advertising, Native, Video

250 million+ ad impressions per month in environments that reflect well on your brand, such as national and regional daily newspapers. Targeted by region, sociodemographics, purchasing power and device, and combinable with Digital Audio, Digital Out of Home and In-Game Advertising.

agma DNA and other vetted inventory Request display reach
On your behalf

Lead Generation

Leads for your own newsletter, each with a consent given to you alone, never resold or shared with other clients. Across all clients, 10,000+ per month. We cleanse leads from sweepstakes and surveys and prequalify them. With an OnSite funnel, the sign-up runs on your own website.

Exclusive opt-ins Request leads
Video

Connected TV

TV impact with online control: spots in streaming on Connected TV, overlays at channel switch on Addressable TV. You reach the households you want instead of the entire broadcast area, and you can select them by purchasing power too.

Smart TV and Addressable TV Request Connected TV

Email delivery

The road to the inbox.

Reach only counts once it lands. That is why every send to the lists we represent follows fixed rules.

Sender
German legal notice Every mailing names a sender with a German legal notice (Impressum). You know who is sending.
Servers
CSA certified We send exclusively through servers certified by the Certified Senders Alliance (CSA) of eco, the German internet industry association. They are on an allowlist that major mailbox providers include in their filtering.
Technology
State of the art Innovative sending systems: authentication via SPF, DKIM and DMARC, automatic handling of bounces and complaints, one-click unsubscribe.
Membership
Trusted Publisher ReachAD GmbH is a member of an initiative of email marketing experts who work together for higher standards. Our voluntary commitment is publicly available (voluntary commitment at Trusted Publisher, opens in a new window).

Lead generation: Leads for your own newsletter.

We specialize in email list building, growing our clients' own newsletter databases. Numerous companies rely on us and our technology for this, including well-known brands. For a single client we have already generated more than 500,000 opt-ins.

From sweepstakes and surveys: cleansed and prequalified.

Consent
Opt-in journey We obtain and log consent to your newsletter ourselves. The opt-in journey through our own tool goes further than a double opt-in process. Proof of origin and consent is available on request.
Qualification
Our own methods Quality through our state-of-the-art qualification methods. Every record runs through them; this markedly improves data quality over the raw data.
Enrichment
Smart-Data-Match On request we add purchasing power, household size, population structure and consumer data: with a postal address for the residential area at cell level, otherwise at postal code level. Sources include market research, the Federal Statistical Office and academic studies.
Usage
Exclusive Every lead belongs to you alone and is never resold or shared with other clients.

With OnSite funnels on your website, you verify and log the leads yourself.

Company: Exclusive reach. Solutions to match.

As an independent online media sales house, we deliver exclusive and semi-exclusive reach across all channels to your audience on data. We also advise you and, on request, design ad creatives and landing pages, all from one team.

That is why we can tell you what is achievable before you book: we know the inventory because we market it ourselves, and we know which solution fits because we build it ourselves.

Founded
2013 as ReachAD GmbH
Market experience
since 1999 the experience of our team
Service model
Reach and solutions Media sales, targeting, creative
Products
Fourteen from email to Digital Out of Home

Seals and awards

Not just our word.

Awards come from others: our employees rate what it is like to work here on kununu. Our voluntary commitment as a Trusted Publisher is publicly available.

Trusted Publisher, voluntary commitment of ReachAD GmbH Commitment on public record (opens in a new window) iBusiness Top Agency Performance Marketing 2026 (opens in a new window) kununu Top Company 2026 Top Company, rated by our employees (opens in a new window)
Data protection seal from datenschutzexperte.de
Data protection audited externally

In Numbers

Numbers, not assertions.

More than 10,000 campaigns delivered, from a single standalone mailing to cross-channel annual planning.

That experience works in your favor when you plan: before you book, we tell you which list has a track record of responding for your audience, which environment fits the brand and which format still stands out in a crowded inbox.

Over 250 million ad impressions
per month
Over 10,000 newsletter leads
per month
40 million contacts in email lists
under exclusive representation
Over 10,000 campaigns delivered
across all disciplines

Who books with us

  • AgenciesMedia agencies book on behalf of their clients
  • Automotive and MobilityModel launches, dealer promotions, test drives
  • Education and TrainingInquiries for courses and degree programs
  • E-Commerce and Mail OrderNew customers, cart and voucher promotions
  • Energy and UtilitiesProvider switching and tariff comparisons
  • Finance and InsuranceCustomer acquisition and newsletter leads
  • Health and PharmaBrand building and product launches
  • Real Estate and ConstructionProject marketing and financing inquiries
  • Consumer Goods and FoodProduct launches, sampling, sweepstakes
  • Fashion and LifestyleCollections, sales, brand building
  • Furniture and HomeSeasonal ranges and store opening promotions
  • HR and RecruitingCandidate outreach and employer branding
  • Travel and TourismBooking windows via travel lists we market
  • Retail and Store ChainsSeasonal peaks, flyer and in-store promotions
  • Donations and Non-ProfitDonor acquisition and sustaining memberships
  • State LotteriesNew customer acquisition under the German State Treaty on Gambling
  • Technology and ElectronicsProduct launches and promotional periods
  • TelecommunicationsPlan switching and contract renewals
  • Entertainment and GamingStreaming subscriptions and game releases
  • Publishing and MediaSubscriptions and audience growth

There is hardly a consumer-facing industry we do not cover. B2C is our core business, and we also run B2B campaigns. A substantial share of our clients have booked regularly for years. We share names on request and with our clients' consent. Media agencies book with us on behalf of their clients, advertisers book directly.

Request reach for your industry

Difference: Three things that rarely come together.

Each of them exists in the market on its own. The combination is what sets us apart.

Whoever only has reach cannot build the campaign. Whoever only builds the campaign has to buy reach and does not know what they are getting. Whoever only sells technology leaves the work to you.

One

Exclusive reach

Across all channels, we market inventory that is bookable exclusively or semi-exclusively through us. We operate many websites ourselves, such as blackweek.live and fetti.de. We plan directly at the source. Before you book, you know how an environment has typically performed and what share comes from where.

Two

Proprietary technology

Smart-Data-Match, lead qualification and data enrichment run on our own technology, not on a bought-in system with someone else's rules. That is why we can explain every selection to you, for example which attributes define an audience segment.

Three

All channels

From email through display and video to Digital Out of Home, targeted to one audience on data. On request, we also design the ad creatives and landing pages. One budget, one plan, one point of contact.

Purchasing power targeting: Less waste. More conversions.

Offline meets online

Online attributes show what someone does. Offline data shows how someone lives. Our Smart-Data-Match combines both and reduces the wasted reach of your campaign.

Purchasing power index, population structure and consumer data at cell level, drawn from market research, the Federal Statistical Office and academic studies. Merged with behavior, technology and context. Usable in every channel, for example in email, display, native, video, Digital Audio, lead generation and Connected TV.

  1. Technology and contextDevice, operating system, recipient domain and the environment the ad is served in.Online
  2. BehaviorObserved behavior and the predictions of likely interest derived from it.Online
  3. SociodemographicsAge, gender, household size, federal state, region and postal code.Online and offline
  4. Purchasing power and consumptionPurchasing power index, population structure and consumer data at cell level.Offline
Request an audience profile

Products

Fourteen products for your campaign.

Four core channels: email, display advertising, lead generation and Connected TV. Plus ten products that complement them, from consulting and creative to Digital Out of Home.

Sorted alphabetically, so the order does not imply a ranking. Click a row to see scope, formats and when it is a good fit. Which product fits your goal is something we work out with you in conversation.

Process

Four steps to real results.

You do not need a briefing document. All it takes is your goal, target audience, timeframe and budget range, plus your creatives or the material for them. We handle setup, optimization and reporting.

01

You tell us the goal

What the outcome should be, for whom and within what budget. We tell you which channels are a good fit and what each of them can deliver.

02

We set up the campaign

Channel mix, audience segmentation, timing and tracking, from one team and with no juggling of three different vendors. You supply the creatives. On request, we design them from your material, along with the landing pages.

03

We optimize continuously

We keep watching which channel delivers and shift budget to where it works. We optimize during the campaign, not just after it ends.

04

You see what it achieved

One report across all channels. Plus our recommendation on where there is more to gain next time. So every campaign is planned more precisely than the last.

Timing for seasonal campaigns

Some weeks count twice.

Black Friday, Christmas, travel season. A substantial share of the year's revenue is decided on these dates.

Everyone wants into the inbox at the same time. We plan the dates a quarter ahead, secure volume and build formats that still stand out in a crowded environment.

  1. Winter clearanceJanuary
  2. Valentine's DayFebruary
  3. EasterMarch to April
  4. Mother's DayMay
  5. Travel season (peak season)June to August
  6. Back to schoolAugust
  7. Fall promotionsSeptember
  8. Singles DayNovember 11
  9. Black Friday (peak season)Late November
  10. Cyber Monday (peak season)Late November
  11. Christmas (peak season)December
  12. New YearDecember

Special formats

Full-page takeovers, countdown elements, multi-stage journeys across several channels. So your offer does not get lost in the promotional noise.

Early booking

Talk about November in the summer and you usually have a better choice of placements and often better terms than if you ask shortly before the date. So get in touch with us early. And if the date is already close: we tell you what reach is still available and plan the next dates right away.

Planned in stages

Lead-up, main push, follow-up with everyone who has not responded. We plan the stages together and evaluate them as one campaign.

Request reach

Questions

Common questions on reach and booking.

The questions we hear most often before a first booking.

Every answer starts with the essentials. If you want to know more, you will find the details on each product in the product list.

What does ReachAD do?

ReachAD markets exclusive reach, delivers the solutions to go with it, specializes in building newsletter databases and runs its own websites such as blackweek.live, fetti.de and many more.

We target reach to your audience on data, advise you on channel selection and, on request, design ad creatives and landing pages. Our offering covers 14 products: from Consulting and Creative through Email Marketing, Display, Native and Video to Connected TV, Digital Audio, Digital Out of Home and Lead Generation. ReachAD GmbH was founded in 2013, and our team's experience in the market goes back to 1999.

What is the difference between an agency and a media sales house?

An agency plans campaigns and designs ad creatives, but buys the reach from third parties. A media sales house sells ad space, but usually handles neither strategy nor creative work.

ReachAD combines both: we market exclusive and semi-exclusive reach and build the campaign that runs on it. That is why we can tell you what is achievable before you book.

How much reach does ReachAD offer?

More than 250 million ad impressions per month run through our inventory.

In email lists that can be booked exclusively or semi-exclusively through us, we reach 40 million contacts. On top of that come Display, Native, Video, Connected TV, Digital Audio, Digital Out of Home and In-Game on vetted inventory, including inventory measured in agma DNA.

How does ReachAD build newsletter databases?

ReachAD specializes in building newsletter databases (email list building): using lead generation, it wins opt-ins for the client's own newsletter through a sweepstake, a survey or a funnel on the client's own website. Numerous companies rely on ReachAD and its technology for this, including well-known brands; for a single client ReachAD has already generated more than 500,000 opt-ins.

For sweepstakes and surveys, ReachAD obtains consent itself on the client's behalf; the opt-in journey through its own tool goes further than a double opt-in process. Using its own qualification methods, ReachAD cleanses these records and prequalifies them, which markedly improves data quality over the raw data. On request ReachAD enriches the leads via Smart-Data-Match, for example with purchasing power data. With a funnel on their own website, clients handle verification and logging themselves. Every lead belongs solely to the client. Across all clients, more than 10,000 leads are generated each month.

Can you buy newsletter leads from ReachAD?

Yes, as exclusive leads generated to order: ReachAD wins them with consent to the client's own newsletter, through a sweepstake, a survey or a funnel on the client's own website. Leads from sweepstakes and surveys are cleansed and prequalified. Every lead belongs solely to the client and is never resold or shared with other clients.

What is Smart-Data-Match?

Smart-Data-Match is ReachAD's purchasing power targeting: it brings offline data into online marketing.

Online attributes such as device, context and behavior are combined with purchasing power index, population structure and consumer data at cell level. This reduces wasted reach and can be used in every channel, for example in email, display, native, video, Digital Audio, lead generation and Connected TV. In lead generation, Smart-Data-Match can also enrich the collected records on request, for example with purchasing power and household size.

How are campaigns billed?

That depends on the channel and the objective.

Reach channels such as email, display, video, audio or Connected TV are usually billed at a cost per mille (CPM), native and social also per click. Lead generation is billed per lead, with the cost per lead depending on the format and data scope. Consulting and creative work are billed per project or as part of the campaign.

What does ReachAD need for a first proposal?

Objective, target audience, timeframe and budget range are enough for a first solid assessment.

A detailed briefing is not required. We will tell you which channels are suitable and what they can deliver. If an idea will not work in the form you have planned, we tell you so before you book.

How does ReachAD handle data and consent?

ReachAD works with documented consents and a logged opt-in journey.

We provide proof of origin and consent on request. Our voluntary commitment as a Trusted Publisher is publicly available, and our data protection has been audited externally.

Which industries does ReachAD work for?

For companies from almost every industry with a consumer business, including retail, e-commerce, automotive, finance and insurance, telecommunications, energy, travel and tourism, state lotteries and consumer goods.

B2C is our core business, and we also run B2B campaigns. A significant share of our clients has been booking with us regularly for years. We share names on request and with our clients' consent.

How many email contacts does ReachAD market?

ReachAD is a provider and media sales house for email marketing with 40 million contacts in lists that can be booked exclusively or semi-exclusively through ReachAD.

The lists can be segmented by age, region, interest, purchasing power and recipient domain. Campaigns are booked as standalone mailings to a defined audience segment. We send exclusively through CSA-certified servers, and every mailing carries a German legal notice (Impressum). Because we have marketed these lists for years, we know how they respond before you book.

What does ReachAD offer for Connected TV and Addressable TV?

ReachAD offers Connected TV Advertising: spots in streaming on Connected TV, and overlays shown while switching channels or during the running program on Addressable TV.

You target the households you want to reach instead of the entire broadcast area, and you can select them by purchasing power too. You supply the spot.

Is ReachAD a media sales house for display advertising?

Yes. ReachAD markets display advertising with more than 250 million ad impressions per month across display, native and video.

Placements run in national and regional daily newspapers as well as on vetted inventory, including inventory measured in agma DNA. Campaigns are targeted by geography, sociodemographics, device and purchasing power (Smart-Data-Match). On request, we design the ad creatives in all standard sizes in-house.

How does an inquiry with ReachAD work?

Your name, company, email and a few keywords about your project are enough: audience, timing, budget and goal.

You receive an assessment of the reach that can be booked for your objective in email marketing, display advertising, lead generation or Connected TV, and in what price range. No briefing is required. If you prefer to talk directly, you can reach us by phone at +49 (0)89 452 28 55 0.

Did not find your question? Ask us

Your inquiry: Your goal in one sentence, our answer in numbers.

Your name, company, email and a few keywords about your project are enough, no briefing needed. We reply with numbers: what is available for it, in what timeframe and in what price range. No obligation.

And if we think something in your plan will not work, you will hear it from us before you book, not after the campaign.

Your inquiry in one minute

* Required: company, name, email, your project and the security question.

Audience, timing, budget and goal, keywords are fine

We use your details solely to process your inquiry. You can find further information in our privacy policy.

 
Security check starting

Prefer to talk?

Phone: +49 (0)89 452 28 55 0 Email: info.re@reachad.de.mail

Careers

Work where reach is created.

You take ownership of budgets and campaigns that deliver measurable impact, and you see the result of your work in hard numbers.

Here, people who have known this market since its early days work side by side with those who are reinventing it right now. Short decision paths, real responsibility from day one, and an environment where good ideas do not have to pass through three layers of management.

4 open positions, straight from our applicant management. Speculative applications: career.re@reachad.de.mail.